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(English) Call for supermarket price offers on healthy food

Supermarkets should concentrate their price promotions on healthy food to assist in the battle against obesity, according to consumer group Which?

Analysis of 77,165 promotions across the major UK supermarkets found 53% of them were put on less healthy products.

Confectionery was much more likely to be on special offer than fresh fruit and vegetables, Which? said.

The supermarkets’ trade body said a balanced diet was now more affordable than ever.

Andrew Opie, director of food and sustainability policy at the British Retail Consortium, said: “Supermarkets offer great value in all the products they sell and it has never been easier or more affordable to choose a balanced diet.”

It classed less healthy food as any product with a red traffic light label for fat, saturates, sugars or salt – unless an item scored a red for fat and a green for saturated fat – and automatically counted fresh, unprocessed fruit and vegetables as healthier.

It found that 52% of confectionery was on special offer, compared to 30% of fresh fruit and 34% of vegetables.

Also on promotion, the results suggested, were 69% of soft drinks that would fall under the higher sugar band category, with more than 8% sugar, of the government’s proposed sugar tax.

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